PREFERENCES | Cameron Russell

1. How many words for your property description? (tick one)

LONG: 450-550 wd description incl 4-8 features PLUS 4-8 feature dot points for brochure (50-100 wds)

MEDIUM***: 350-450 wd description incl 4-6 features PLUS 4-6 feature dot points for brochure (50 wds)

SHORT: 250-350 wd description incl 3-5 features PLUS 3-5 feature dot points for brochure (40-50 wds)

VERY SHORT: 150-250 wd description incl 3-4 features PLUS 3-4 feature dot points for brochure (40 wds)

2. What tone do you want for your property description? (tick one)

FORMAL LANGUAGE: Solemn/ Dignified/ Posh wording (may be suitable for upper end of market)

SEMI-FORMAL LANGUAGE***: In between Formal and Informal (suitable for average property listing)

INFORMAL LANGUAGE: Chatty, experiential, aspirational wording (which may suit first homebuyers)

1. How colourful do you want your site plan? (tick one)

STRONG COLOUR: Bright colours

MODERN COLOUR***: Restrained colour

BLACK AND WHITE WITH GREY SHADING

BLACK AND WHITE WITH NO SHADING

PREFERENCES FOR YOUR LISTINGS & DRAWINGS